Recruitment nowadays is changing – everything is so time bound – a ready pool of resources fully trained is a huge strength. You know when you were drawing up the job advertisements and posting it online, there will be candidates who will apply for the position for which you have posted the ad. Then, you will have to read their resumes, interview them, and shortlist a list of candidates whom you think are suitable for the job. You will then offer them jobs by discussing all the salary structure details and other necessary things.
With the huge number of job vacancies and job hunters in the market, it has become difficult for organizations to go through every resume that’s coming across. It’s not just possible for a human being to scrutinize lots of aspects at the same time while they are shortlisting the candidates, you need a team to help you there. The development of recruiting channels, complexities of the jobs, and the diversity of the candidates has meant all the recruiters to determine and hire the right resource of talents before their competitors hire them.
So, the industry is looking forward to some effective ways to make the recruitment procedures easier, and allow technology to shortlist the best candidates by determining their skills and expertise using their resumes.
While there are many Application Tracking Software (ATS) that are introduced in the market which are very much useful, it’s not just efficient enough to assist recruiters uncover the best and most qualified individuals from the plethora of talents, even if those individual’s profiles and resumes are present in the database of the recruiters.
Therefore, companies are evolving again to onboard big data into the recruitment sector. Big data is the topic that is being discussed across various industries which include financial services, healthcare, IT Sector, and lots more others. But, what exactly does Big Data mean?
What do you mean by Big Data?
Big data is a huge volume of structured and unstructured data that are available at collective fingertips. These data that are available in larger sets are analysed by the professionals to reveal previously known patterns that are unknown and offer insights into business operations, human behaviour, and other aspects. Big data analysis is implemented in the firms that offer from financial services, to improve an individual’s productivity, to even overseeing the weather conditions.
Companies and organizations across the globe and from every industry use this big data analysis to offer solutions on how you can leverage the useful data in effective and meaningful ways for the growth of the company.
For example, sales, marketing, and business operations are prominently known to rely on big data analytics in taking better business decisions for the company to uncover all the hidden patterns, correlations, analyse the market trends, set preferences for customers, and other useful aspects that are important to run the business. Gaining all of these insights then assists the senior management of the company to make decisions that are backed by this data.
How is it useful in the recruitment sector?
Big Data or commonly known as people analytics is a monumental segment of data that all the recruiters have access to see and analyse that would help them in question whether the candidates who have applied for the job are ideal or not.
Big data recruiting is much more than just screening profiles for keywords or mining data in the social media platforms. It is a method that is implemented to produce a complete picture of the applicants before they are called to give an interview in the company.
Big data helps in providing all the useful information of the candidate who is applying for the job to the recruiters by making sure that the data is readily available (GDPR Permitting). Based on this data, the recruiters take a decision and shortlist some candidates who they think are suitable for the job. It is basically the goldmine of data for recruiters who then dig down into the readily available information.
In the present day, a curriculum vitae or a resume is quite one-dimensional. To hire the candidates, you will ought to have an entire picture of the candidate and then start assessing them by taking their interviews. This is something that big data presents to you. How it is capable of doing this is something that has a different logic altogether.
Big Data allows you to search the profile of the candidate using keywords in the application tracking software, however, it doesn’t define it. You will have to look beyond the semantic analytics to extract the required information from the candidates and then begin analysing it.
Because this is what big data is used for – to analyse, know, understand, and interpret the outcomes to get a complete picture of the candidate as it is possible.
From where does big data analytics collect all the information of the candidates?
You can hire employees who will use their skill sets and expertise to gather information about the candidate, but it would be a time-consuming process for you and can also be expensive. Why not use application tracking software to collect the required information? The software gathers all the details of the candidates that are stored in various data centers where the candidates have uploaded their personal information. Some of the common sources are listed below:
- Social media platforms like LinkedIn and Google+
- Resume databases
- Performance reviews
- Business cards
- Political Associations
- Online Behavior which would include shopping or reading preferences
- Other useful platforms
These are some of the most common sources from where it collects all the required information of the candidates and presents a whole picture of the candidate in front of you. You can cross verify the information while taking an interview with the candidates or by going through the profiles the candidates have submitted.
Big Data Analytics is a boon to the recruitment industry. You can easily collect useful information from diverse sources, accumulate it, store it in your respective databases, and then interpret it in the way you want it. With the help of big data analytics, you will be able to choose the right talent for your company and climb the pillars of success smoothly.